In magick, the upright pentagram represents the dominion of spirit over matter, while the inverse pentagram represents the descent of spirit into matter. For example, one interpretation of Aleister Crowley's "Liber V vel Reguli" is that the inverse pentagram is used to represent the fortification of the magician's material form with the spiritual forces of the four classical elements. Satanists tend to view the inverse pentagram as the opposite of the upright, representing the dominion of matter over spirit, which is why they use it as one of their symbols. Either way, it certainly can be argued that the Republican party under Bush's "tax-cut-and-spend" administration tilted more strongly in favor of the materially wealthy, and even from a spiritual standpoint the last decade has seen the rise of "green gospel" theology among members of the pro-Republican religious right. But is it really a conspiracy? Can a logo do all that? Could the Republican Party be under the control of some secret Satanic cabal?
The fact is that this conspiracy theory is just as silly and counterproductive to civil debate as the idea that the Democratic Party is controlled by demons. One of the things Karl Rove is famous for in political circles is running focus groups on "everything". If you read conservative magazines and web sites, for example, you'll see many Republicans talking about the "Democrat Party" rather than the "Democratic Party," the proper name of their opposition. This isn't ignorance, but rather the result of one of those focus groups. It was found that "Democrat Party" produced a slightly more negative impression in listeners than "Democratic Party," so the Bush team got all the Republicans they could to start using it deliberately. Similarly, my guess is that the inverse-star logo was tested against the upright-star logo and wound up eliciting a more positive response, so it was adopted without any additional thought.
I will say, though, that the absence of a Satanic cabal does little to mediate the degree to which I'm appalled by many of the policies supported by the post-2000 incarnation of the Republican party. I found their tactics during the recent debt ceiling debates particularly heinous, especially since they pulled the exact same thing at the state level here in Minnesota. It wasn't always this way - only a decade ago (before 2000, as a matter of fact) there were many Republicans at both the state and national level that I respected and supported. None of those Republicans would ever have irresponsibly "played chicken" with a default on our country's debts. In fact, in 2000 many of them wanted to spend the next decade paying down the national debt rather than cutting taxes and increasing spending the way Bush did.
So what to do? It so happens that to a magician symbolic changes such as this one can be profoundly useful. Magicians use symbols as mental "handles" for complex processes, and the best way to do this with an organization is to make use of symbols that organization has applied to itself. So it should be pretty clear that if you're somebody like me who thinks that it would be of great benefit to the nation if the Republican party could be transformed back into what it used to be, the way to do it would be to strengthen the pre-2000 symbol as you weaken the post-2000 one. And there are a number of spirits - say, those of the path of Jupiter - that I'm sure would be thrilled to help out with such a project.
